Redesign or repair?
When a website redesign
is worth it.
A redesign is the expensive answer. Sometimes it's the right one; sometimes a repair, a speed fix or proper maintenance gets you most of the way for a fraction of the cost. Our website redesign services start with that question, answered in writing.
| What's wrong | Usually enough | When a redesign is the answer |
|---|---|---|
| It's slow | Performance work: images, caching, hosting, plugins. | The theme or builder itself is the bottleneck. |
| Something is broken | A one-time fix or a maintenance plan. | Fixes keep breaking something else; nobody can safely change it. |
| It looks dated | A refresh of colours, type and key pages. | It doesn't work on phones, or your offer has changed since it was built. |
| It doesn't bring in enquiries | Better calls to action and form tracking. | Visitors can't find what you sell or why to choose you. |
| Your team can't update it | Training and a tidy-up of the editor. | Every change needs a developer because of how it was built. |
Not sure which you need? One-time website maintenance → · Website performance → · or send the URL below and we'll tell you in writing.
What you get
What our website redesign
services include.
Our website redesign services cover the whole job, from research to the handover, in one fixed price. No separate bills for discovery, migration or launch.
Rankings
An SEO-safe launch,
built into every redesign.
The most expensive redesign mistake doesn't show on launch day. Old URLs return "not found", titles go missing, and traffic slides for weeks before anyone notices. This is how we stop that.
Know what ranks
We crawl the current site and pull Search Console data, so the pages that earn traffic are protected first.
Redirect every change
Each URL that changes gets a 301 to its closest new page, never a blanket redirect to the homepage. You see the map before launch.
Build on staging
The new site is built on a copy search engines can't index. Your current site stays live and earning until the switch.
Crawl and watch
A crawl on launch day, Search Console checked for errors, and broken links fixed as they appear during the 30-day fix period.
A redesign can grow search traffic, not just keep it. After we rebuilt a stair lift installer's site for older readers, its Google impressions went from 364 to 16,900 over six months. Read the case study → · The full website redesign SEO guide →
How it runs
How a website redesign
runs, step by step.
Dates for each step are agreed in the written quote, so you know when you'll be asked for content and approvals, and when the site goes live.
Assessment and quote
We review the live site, agree scope and goals, and send a fixed price in writing. Nothing starts until you agree the number.
Research and page plan
Competitors, searches, the URL map and a plan for every page, signed off before design.
Design you approve
Key pages designed first, so changes happen when they're cheap, not after the build.
Build and migrate on staging
Templates built, content moved, forms and integrations connected, and everything tested on phones and desktops.
Switch and check
Redirects live, analytics confirmed, site crawled. A full backup of the old site is taken before the switch.
Fixes and handover
30 days of fixes, a walkthrough for your team, and every login confirmed in your name.
Who it's for
Who our website redesign
services are for.
Platforms
WordPress website redesign,
and the platforms around it.
Cost
Website redesign cost: market prices,
and how we quote.
Redesign prices vary more than almost anything else in web work, because "redesign" can mean a refreshed homepage or a rebuilt store with five integrations. What drives the number: page count, how many different page layouts you need, integrations, ecommerce, and who writes the content.
| Who does the redesign | Typical published price | What you usually get |
|---|---|---|
| DIY with a template | $800 to $5,000 | Your own time, a theme, and no migration or SEO plan. |
| Freelancer | $3,000 to $10,000 | A 10–20 page site from one person; process varies. |
| Boutique agency | $5,000 to $25,000 | A small team, a defined process, usually 10–30 pages. |
| Full-service agency | $25,000 to $75,000 | Strategy, branding and content for larger sites. |
| PixelGravitas | From $2,500 (up to 10 pages) | A named engineer with an agency's process: research, URL map, staging, SEO-safe launch, 30 days of fixes. |
Published ranges from 925Studios, "How Much Does a Website Redesign Cost: Agency vs Freelancer" (March 2026), checked October 2026. A GoodFirms survey cited by Shopify (2026) found most agencies (63%) quote $1,000 to $15,000 for a custom site. These are market figures; our own starting prices are below.
Priced so a small business can say yes. We take redesigns of every size: an agency's process at the price of a good freelancer, fixed in writing after a free call. Comparing agencies? Our free website redesign request for proposal makes the quotes comparable.
Who you'd work with
A named engineer,
working your hours.
How working with us compares with hiring a freelancer or a large agency. We're based in Chennai and work 9am to 6pm US Eastern, Monday to Friday.
| Freelancer | Large website redesign agency | PixelGravitas | |
|---|---|---|---|
| Who does the work | One person, if they're available. | A team, often with juniors you don't meet. | A named engineer you speak to directly. |
| Hours | Varies. | Your time zone, usually. | 9am–6pm US Eastern, Monday to Friday. |
| Price | Varies, often hourly. | Highest. | Fixed in writing after a free call. |
| SEO and migration | Depends on the person. | Usually covered. | Redirect map and launch crawl on every redesign. |
| After launch | Often moves on to the next job. | Retainers, often with a minimum term. | 30 days of fixes; maintenance month to month. |
Who you're dealing with
The engineer who'll
redesign your site.
Naveen Kumar
Founder & lead engineer · Based in Chennai, India, working 9am–6pm US Eastern with clients across the US, UK, Europe and Australia
I've built, rebuilt and migrated WordPress, WooCommerce and custom-coded sites for clients for years: the code, the servers and the launch-day checks. I quote and review every redesign, our senior developers build it, and I stay your contact if something needs fixing after. More about how I work →
Questions, answered
Website redesign:
common questions.
How much do website redesign services cost?
Published prices for a small business redesign run from about $3,000 to $10,000 with a freelancer and $5,000 to $25,000 with a boutique agency. Ours start from $2,500 for up to 10 pages, $4,500 for 10 to 25 pages or a site with integrations, and $6,500 for a WooCommerce store, with SEO migration included. Every price is fixed in writing after a free call.
How long does a website redesign take?
Published agency timelines (Clique Studios, checked October 2026) put a small business site of 10 to 20 pages at about 8 to 12 weeks, and a mid-sized site at 12 to 16 weeks. Waiting on content and approvals is the usual reason projects run long. We agree the dates with you in the written quote.
Will I lose my Google rankings when you redesign my website?
Not if the migration is planned. We inventory every current URL, redirect each one that changes to its closest new page, carry titles and descriptions across, keep analytics running, and crawl the site on launch day. Nobody can honestly guarantee rankings, but these steps remove the usual reasons they drop.
Will my website go down during the redesign?
No. The new site is built and tested on a separate staging copy that search engines can't index. Your current site stays live until the switch, which is planned for a quiet time and checked straight afterwards.
Do I own the redesigned website?
Yes. The domain, hosting, code, design files and every admin login are in your organisation's name. We work as a user you can remove, and if you ever leave, every credential comes back within 48 hours.
How do I know if my website needs a redesign?
When the problem is how the site was built, not how it's been looked after: the theme or builder is the bottleneck, fixes keep breaking something else, it doesn't work properly on phones, or your offer has changed. Slow pages, a dated look or a broken form usually need a repair or maintenance instead. The table at the top of this page shows which is which.
How is a redesign different from building a new website?
A redesign starts from a site that already has pages, rankings and users. Most of the risk is in what you carry across: every URL that earns traffic, the content, forms and logins. That's why every redesign here includes a URL inventory, a redirect map and a launch-day crawl. A brand-new site has none of that to protect.
Can you redesign my site without changing platform?
Yes. Most redesigns stay on the same platform, usually WordPress. If a change of platform makes sense, we'll say why in writing and include the migration in the quote.
Do you redesign WooCommerce and online stores?
Yes. Store redesigns start from $6,500 and are fixed in writing after a free call, because products, payments, shipping rules and integrations decide the work. Orders and customer accounts are migrated and checkout is tested before launch.
Do you write the content for the new site?
We plan every page's message and next step with you before design starts. New copywriting for key pages can be included and quoted; most clients supply facts and approve the words.
What happens after the redesign launches?
You get 30 days of fixes after launch and a handover so your team can edit the site. Ongoing updates, backups and security can continue on a monthly maintenance plan if you want them.
How do your redesign prices compare with freelancers and agencies?
Published prices run about $3,000 to $10,000 with a freelancer and $5,000 to $25,000 with a boutique agency. Ours start from $2,500 for up to 10 pages, with the SEO migration included, and you work directly with the engineer during US Eastern hours.
Where are you based, and what hours do you work?
We're based in Chennai, India, and work 9am to 6pm US Eastern Time, Monday to Friday, with clients in the US, UK, Europe and Australia. Every request gets a first response within one business day.