The model
How white label website
maintenance works.
You sell maintenance to your clients at your own price. We do the work invisibly, to the same standard as our own clients, and report it under your name.
| You (the agency) | Us | |
|---|---|---|
| Client relationship | Own it completely: pricing, contract, calls and invoices. | Never contact your clients, under a written non-solicit. |
| Maintenance work | Nothing, unless you want to. | Staging-tested updates, daily off-site backups, monitoring, security hardening. |
| Reporting | Forward it, or rewrite it in your own voice. | A monthly report per site, under your brand. |
| Client requests | Pass them on through the escalation channel. | Handle them from support hours, or quote first if they're out of scope. |
| Emergencies | Tell your client it's in hand. | Care + Secure target: 2 hours in business hours, 4 hours outside. |
| Margin | Yours. You set the client price. | Published per-site rates, stepping down at volume. |
Why agencies outsource it
Maintenance is recurring revenue
that breaks your build schedule.
Care plans are the most predictable income an agency has, and the most disruptive work to do in-house. A plugin conflict on a client site lands in the middle of a launch week.
Getting started
Bringing a client portfolio
across, site by site.
A written review of each site
Platform, update backlog, backups and security status, so you know which clients need catch-up work before regular maintenance starts.
Fix the backlog, quoted first
Any site that's far behind is brought up to date as a fixed-fee job you can pass on to the client or absorb.
Maintenance under your name
Monthly work, monthly reports under your brand, and one escalation channel for every client request.
Boundaries
What's in, and what stays
with your agency.
Clear edges are what make white label WordPress support work long term.
Agency rates: the Agency plan is published on the pricing page, from five sites, stepping down at ten and twenty-five. See agency pricing →
Choosing a partner
Six questions to ask any white
label maintenance provider.
Your clients will judge your agency by work you didn't do yourself. These questions separate a partner from a risk.
Who you're dealing with
Who works on your
clients' sites.
You're handing someone the keys to your website. You should know who they are.
Naveen Kumar
Founder & lead engineer · Based in Chennai, India, working with clients across the US, UK, Europe and Australia
I built and ran WordPress, WooCommerce and custom-coded sites for clients directly for years before starting PixelGravitas — writing the code, managing the servers, staying on call when something broke. If your site goes down, you're talking to the person who fixes it, not a support queue. More about how I work →
Questions, answered
White label maintenance:
common questions.
What is white label WordPress support?
White label WordPress support means a specialist maintains your clients' WordPress sites while you keep the client relationship and your brand on everything the client sees. You set the price; the work and reporting happen under your name.
Will you ever contact my clients?
No. There's a written non-solicit, and client-facing calls stay with your agency. We work through you and your escalation channel.
Are the reports branded?
Yes. Each client site gets a monthly report under your brand, which you can forward as-is or rewrite in your own voice.
How many sites do I need?
Five or more. The per-site rate steps down again at ten and twenty-five sites, and it's the same published rate every agency pays.
What does white label website maintenance include?
Everything in Care + Secure: staging-tested updates, daily off-site backups, uptime and SSL monitoring, security hardening, malware scanning, support hours and the 2-hour / 4-hour emergency target, plus branded reports and a direct escalation channel.
What if a client site is years out of date?
It gets a written assessment first, then a fixed-fee catch-up quote you can pass on or absorb. Regular maintenance starts once it's stable.
Can you take over sites another agency built?
Yes. Taking over sites built by someone else is a normal part of onboarding a portfolio, and the assessment covers what's there before we touch it.
Is there a long-term contract?
No. It runs month to month with thirty days' notice, and sites can be added or removed from the portfolio as your client list changes.
Do you do white label development too?
Yes. New builds, redesigns and feature work are quoted separately as white-label development, under the same non-solicit.
Can my clients see who does the work?
Not unless you tell them. Reports carry your brand, and client-facing calls stay with your agency.
How do client requests reach you?
Through the direct escalation channel. You pass requests on, they're triaged against the client's plan, and anything out of scope is quoted to you before work starts.
Do you work with agencies outside the US?
Yes. We work remotely with agencies across the US, UK, Europe and Australia, from Chennai, India.