What agencies hand over
Four ways to add capacity
without adding headcount.
Most agencies don't need a partner for everything. They need one for the work that keeps interrupting billable projects, or for the builds they'd otherwise turn down. Pick the part that's costing you most; all four white label services for agencies run under the same partner terms.
How it works
A client request, from your inbox
to done, under your name.
The part most white label partners describe as "seamless" without saying how. This is what happens every time one of your clients asks for something.
Asks you, as always
Nothing changes for the client. They email your team, and your account manager stays their only contact.
Pass it to the engineer
One message through the direct escalation channel. No ticket portal to learn, no second account to manage.
Covered, or quoted to you
Checked against the client's plan. If it's covered, it's done. If it isn't, you get a written quote first, never your client.
Done and written up
A short written summary you can forward, and the request logged in that site's monthly report under your brand.
Working hours
Offshore delivery,
on US Eastern business hours.
The usual catch with an offshore white label partner is the time difference: a few overlapping hours in your morning, and everything else waits a day. We work 9am to 6pm US Eastern Time, Monday to Friday, from Chennai. When your client asks for something at 3pm, the person who'll fix it is working.
| Where your agency is | Our working hours in your time | What that means in practice |
|---|---|---|
| US East Coast | 9am–6pm | The same working day as you, start to finish. |
| US West Coast | 6am–3pm | Requests from your morning are answered in your morning. |
| UK & Ireland | 2pm–11pm, most of the year | Your afternoon overlaps; late requests are handled the same evening. |
| Australia | Overnight | Send it at the end of your day and it's answered before your next one starts. |
Emergencies on white-label maintenance don't wait for business hours: a client site that's down or hacked has a response target of 2 hours in business hours and 4 hours outside them, nights and weekends included. How out-of-hours cover works.
The maths
Replace a maintenance hire,
for a fraction of the cost.
Most agencies with ten or more client sites end up keeping a developer on staff just to look after them. That developer is expensive, and maintenance still stops when they're on holiday. We take the whole job on, per site, and your developer goes back to billable builds.
How it compares · example, illustrative · a 15-site agency portfolio
| One in-house web developer | PixelGravitas Agency plan | |
|---|---|---|
| Cost per year | $92,650 median US salary | $21,420 for 15 sites (15 × $119 × 12) |
| Share of one salary | 100%, and more once benefits are added | About 23% |
| Benefits, payroll taxes, tools | Extra, on top of salary | Included |
| Security, backups & monitoring | Depends on one person's time | On every site |
| Support time | Whatever is left after client builds | 2 hours per site, every month |
| Hack cleanup | Their time, pulled off other work | One a year per site, included |
| Holidays & sick days | Maintenance stops | Covered |
| Nights & weekends | An on-call rota, or nobody | Emergencies covered |
| Your developer | Tied up with updates and small fixes | Back on billable client builds |
Salary: US Bureau of Labor Statistics, Occupational Outlook Handbook, median pay for web developers, May 2025 (checked November 2026). The 15-site portfolio is an illustration, not a client. Your own costs will differ by country and seniority.
The terms
Your clients stay yours.
The same terms apply to every agency, and they're published rather than negotiated in private. The binding version is confirmed in writing before any client site is handed over.
Hold us to it
Our answers to the seven
questions agencies ask.
A white label partner works on the sites your reputation depends on, so choose one the way you'd hire a senior developer. These are the questions agencies ask us before they hand over a client site, with our answer next to each one, so you can hold us to them.
| Ask them | Our answer | Why it matters |
|---|---|---|
| Is the non-solicit in writing? | Yes, in the partner terms, before any site is handed over. | An NDA protects information. It doesn't stop a partner taking your client. |
| Who actually does the work? | A named engineer who learns your clients' sites and stays on them. | A rotating pool means re-explaining every client, every time. |
| What are the response times? | First response within one business day; maintenance emergencies 2 hours in business hours, 4 hours outside. | "Fast turnaround" can't be passed on to a client. A number can. |
| Which hours do they work in your time zone? | 9am–6pm US Eastern, Monday to Friday. | A few hours of overlap turns every question into a next-day answer. |
| Are the rates published? | Yes. One per-site maintenance rate on the pricing page; builds quoted as a fixed price. | If the price depends on who's asking, you can't quote your own clients with confidence. |
| What happens if you leave? | Sites stay on your accounts. 30 days' notice, no exit fee, credentials back within 48 hours. | A partner who holds the hosting or the credentials holds your client. |
| Will they take over sites they didn't build? | Yes. Each site gets a written assessment first, and catch-up work is quoted before it starts. | Most portfolios are a mix of your builds, inherited sites and a few nobody wants to touch. |
Comparing partners? Score any of them, us included, with the full white label partner scorecard →
The agreement
Our partner terms
in six clauses.
Our terms are published, so you can check them against any white label partner agreement before you talk to us. These are the six clauses to check in any agreement, with what ours says.
| Clause | What to check | What ours says |
|---|---|---|
| Non-solicitation | It covers your clients, in writing, not only staff. | We don't approach, contract with or market to your clients. |
| Confidentiality / NDA | It's signed before client details change hands. | We sign your NDA before you share client details. |
| Ownership of work | Who owns the code built for your client, and from when. | Your client, once the project is paid in full. |
| Payment | When money is due, and whether launch depends on it. | Projects: 50% before work starts, 50% on completion, before go-live. Maintenance: the published per-site rate. |
| Data protection | A data processing agreement if your clients fall under GDPR or CCPA. | Signed when your clients need one. |
| Term & exit | Notice period, exit fees, and how access comes back. | Month to month, 30 days' notice, no exit fee, credentials back within 48 hours. |
Every clause, including escalation, service levels and extra work: read our white label agreement guide, every clause →
Getting started
How a partnership starts,
site by site.
You don't hand over a whole portfolio on day one. You start with five sites, see how the work and the reports land with your clients, and add the rest when you're ready.
Send a few lines
Roughly how many sites, which platforms, and what you'd like to hand over. We reply within one business day with the full written partner terms.
A 20-minute call
We walk through your portfolio, how requests will reach us, and how you want reports branded. No sales script.
A written review of each site
What's installed, what's out of date and what's at risk. Any backlog is quoted to you as a fixed fee to pass on or absorb.
Maintained under your name
Monthly reports go out under your brand, and new sites or projects are added as your client list grows.
Honest fit
When we're not the right
white label partner.
Better to say it here than after a portfolio has been handed over.
Who you're dealing with
Who works on your
clients' sites.
You're putting your client relationships in someone else's hands. You should know whose.
Naveen Kumar
Founder & lead engineer · Based in Chennai, India, working 9am–6pm US Eastern with agencies across the US, UK, Europe and Australia
I built and ran WordPress, WooCommerce and custom-coded sites for clients directly for years before starting PixelGravitas — writing the code, managing the servers, staying on call when something broke. When your client's site has a problem, you're talking to the engineer who fixes it, not an account manager relaying messages. More about how I work →
Read next
Read the terms,
then send a portfolio.
Questions, answered
White label web development
for agencies: common questions.
What is a white label web development partner?
A white label web development partner builds and maintains websites for your agency's clients while your agency stays the only name the client sees. You own the relationship, set the price and invoice the client; the partner does the technical work under your brand and never approaches your clients.
Will our clients know you exist?
Not unless you tell them. Reports carry your brand, client-facing calls stay with your agency, and there's a written non-solicit: we don't approach, contract with or market to your clients.
Do you sign an NDA?
Yes. We sign your NDA before you share any client details, and client details are only ever used to do the work. The non-solicit is separate and in writing in the partner terms, because an NDA protects information but doesn't stop a partner taking your client.
What's the minimum?
Five client sites for white-label maintenance. Development projects are scoped one at a time, so there's no minimum for a single build or feature. If you have fewer than five sites to maintain, our standard plans work for those sites in the meantime.
Is there an agency price list?
Yes, and it's public. The Agency plan is $119 per site per month from five sites, with store sites at $249, published on the white-label maintenance page; portfolios of 25 or more sites are priced together on a call. Development work is quoted to you as a fixed price before it starts. There's no hidden agency price sheet.
What hours do you work?
9am to 6pm US Eastern Time (ET), Monday to Friday. Every request gets a first response within one business day. On white-label maintenance, emergencies such as a client site that's down or hacked have a target of 2 hours in business hours and 4 hours outside them.
Which platforms and technologies do you cover?
WordPress, WooCommerce, Webflow, static HTML and custom-coded PHP sites, plus custom web applications, portals, API integrations and mobile apps in React Native, Flutter and native iOS and Android. We don't work on Shopify, Wix, Squarespace, Magento, Drupal or Joomla.
Will you get on calls with our clients?
No. Client-facing calls and account management stay with your agency. We brief you in writing, and you can pass it on as-is or rewrite it in your own voice.
How do client requests reach you?
Through a direct escalation channel to the engineer. You pass requests on, they're triaged against the client's plan, and anything out of scope is quoted to you in writing before work starts. Nothing is ever billed to your client directly.
Can you take over sites another agency or freelancer built?
Yes. Most portfolios include sites nobody on your team built. Each site gets a written assessment first, so you know what state it's in before we touch it, and any catch-up work is quoted as a fixed fee you can pass on or absorb.
How do we end the partnership if it's not working?
Thirty days' notice, no exit fee, and every credential handed back within 48 hours. Client sites stay on your or your clients' accounts the whole time, so there's nothing to untangle.
Do you work with agencies outside the US?
Yes. We work remotely with agencies across the US, UK, Europe and Australia, from Chennai, India, on US Eastern business hours.