At a glance
A complete application,
not a prototype.
The problem
Outreach tools are built
to send more. That's the problem.
Most cold outreach fails for two reasons. The emails say nothing specific, so they're ignored. And they go out in bulk, so they land in spam and damage the sender's domain for everything else.
We wanted the opposite: a system that sends less, only to businesses where there is a real reason to write, with one specific, true sentence in every email. And we wanted the AI to do the legwork without ever being trusted blindly.
The idea that makes it work
Proof, or nothing.
Ask an AI to “find the owner's name” and it will always give you a name. The plausible wrong ones are the dangerous ones, because nobody spots them until a prospect does.
So the system doesn't trust the AI's answer. For every fact, the AI must hand back the exact sentence it read it from, and the system checks that sentence really appears on the page it fetched. If it doesn't, the fact is thrown away. Then, once an email is written, every number in it is checked against the proven facts before anyone can send it.
A missing name costs one plain greeting. A wrong name costs the relationship.
How it works
Twelve steps, from a list
of names to a reply.
Import
Lists come in as named segments, never straight into a campaign. Duplicates are merged and no existing conversation is ever restarted.
Research
The system reads each business's own website across several pages, and gathers public information about how customers find and choose them.
Verify
Every fact must come with the exact sentence it was read from. Anything that can't be traced to its source is discarded.
Score
Two scores: is this a good fit, and is something happening right now that makes this the week to write? Findings fade over time.
Keep watching
Known businesses are re-checked regularly, so one that wasn't ready last month can become the right one this week.
Pick one reason
The AI chooses the single most important verified finding, and the angle that fits it, from a set configured for each industry.
Write
A short email from the proven facts only, in the owner's own language. Every number is checked, and each draft is labelled strong, medium or weak.
Gate
Nothing goes out without a real contact name, a verified reason and a checked email address. Leads that aren't ready simply wait.
Send safely
A separate warmed-up sending domain, limits per mailbox, spacing between sends, the recipient's own business hours, and a master switch.
Read replies
Warm-up mail, bounces and real replies are told apart. A reply pauses the sequence at once, and an opt-out is honoured everywhere.
One inbox
Every conversation in one place, in five plain stages: New, Ready, Active, Replied, Closed, with deals tracked as won, lost or paused.
Any industry
Everything industry-specific lives in a configuration pack, not the code. A new industry is a new pack, not a rebuild.
Under the hood
The decisions that keep
it reliable.
What it shows
If your process doesn't fit
off-the-shelf software.
This is the kind of software we build: real business rules, AI where it helps and checks where it could go wrong, connected to the services you already use, and a screen that tells your team what to do next.
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